food provenance - on display

How times have changed…

A bloody row has blown up concerning the rights and wrongs of dead animals being displayed in butchers’ shop windows.  While the food provenance lobby is keen to defend the traditional-style display, others feel it’s simply a gruesome and unnecessary spectacle.

Those against have accused the butcher in question – JBS Family Butchers of Sudbury, Suffolk – of ‘a needless display of mutilated carcasses’, with one father claiming he’d been forced to suspend trips with his 12-year-old daughter to the nearby sweet shop.  But with increased emphasis on food provenance who is right?  After all aren’t we queuing up for allotments and waving placards when supermarkets threaten our traditional high streets?


When we say we care about food provenance perhaps it’s more a case of we’d like to think we do. After all, we’re time poor and isn’t it easier to throw a couple of shrink-wrapped packs of ready-to-go pink stuff into your supermarket trolley than to queue at the butchers – especially when you don’t know your hoof from your hindquarter?

Is it really too awful for words for children to know where there food comes from?  It’s no joke that some children (and quite possible some adults too) don’t have a clue that pork is pig (i.e. Babe) and venison is deer (i.e. Bambi).

If we’re going to eat meat then perhaps we should stop fooling ourselves that ‘no animals were harmed during the preparation of this meal.’

Maybe it’s simply a classic case of double standards.  Convenience v aesthetics.  Supermarkets v high streets, quick cook meals v nose-to-tail cooking.  Hand on heart, perhaps we simply don’t care enough about the provenance of our food – but let’s not forget the recent horsemeat scandal…

As for JBS Family Butchers – well they say they’ve had plenty of support from the public and ultimately they’re going to let their customers decide.

*Expresso is proud to work with a number of high quality local suppliers – many long-established, independent family run businesses.

Be inspired by campaigner Hugh Fearnley-Whittingstall and be enthused by chef Genarro Contaldo’s passion for food provenance!